The secret is summed up by answering these two questions:
- Can readers find what they're looking for fast and logically?
- Will the book be easy to handle and hold up to daily wear and tear?
Users want easy access, physical convenience, and usability.
Seven (7) design elements - collectively referred to as front matter and back matter.
- Table of contents - critical first impression to your readers and a negative one will discourage readers from reading it at all. Do the table of contents last, not first.
- List of illustrations - Used for tables, photographs, graphics, etc. and appears right after the table of contents.
- List of forms - Just like list of instructions and list of illustrations, but is just for forms. Most readers dislike forms. Having them in a list discourages the excuse, "I couldn't find it."
- Introduction - Sets the stage for what's in the manual, such as purpose and scope. Helpful for all manuals, but keep it brief.
- Glossary - List of special words, acronyms, abbreviations, jargon and terminology a reader needs to know. Kept at front or back of book. Keep it brief
- Appendix - Info that supplements the text. Place it at end of section or at end of policy/procedure to which it applies. Traditionally, goes at end of book but readers hate to flip pages and may be overlooked altogether, so carefully consider placement.
- Index - Most valuable "speed tool" of an alphabetical list of items in the manual. Many types of indexes. No matter what type, use terminology readers use. Indexes are back matter, but placement in manual can vary.
Six (6) Production Elements:
Main items to consider:
- How readers will use the manual
- Under what conditions will they use it
- How frequently they will use it
- Size - standard dimensions are 8 1/2 x 11. Don't be bound by that but consider ramifications of larger or smaller manuals. Smaller manuals may get lost in the shelves with other books.
- Paper - Heavy use of manuals might call for heavier pound paper, like 24-32. Location of use might call for laminated or plastic coated paper. Think of how and where they are used and plan accordingly.
- Color - White is good, but don't be afraid to experiment, like colored paper for important pages, or for the table of contents or index. Don't forget that binder - if all the binders are black, pick red.
- Binders - 3-ring are best if you are going to change the manual a lot. Spiral bound is good if you don't. Whatever you use, being able to open the manual flat is good. And, buy as good as budget allows. Cheap ones break. If you get them too big and it takes two hands to pull it from the shelf, it is not as likely to be used as one you can grab with one hand.
- Cover - Popular are the binders with a clear, plastic envelope on the front. Don't forget an insert for the spine.
- Dividers - One of the main 'speed tools' for accessing a manual. Make sure those are quality ones as well.
Distribution Issues - Develop a distribution list and get a signed receipt of acknowledgement from the person receiving the manual.
The psychology of the user:
- Big is daunting. Any document that needs to be carried with two hands is a candidate for the least-used.
- Most users reach for a handbook when they need an answer immediately (and easily).
- A good first impression (in the table of contents) will entice your users to read further.
- Most readers dislike forms and will find any excuse NOT to use them.
- People hate to flip pages. Placement is critical.
- A good manual has the good news first, bad news second, neutral news last.
- Users find illustrations convenient.
- Users like lists or tables of illustrations.
- Users like lists of forms; If you have a lot, you could even put them in a separate manual.
- Forms - they don't like using them, and don't like filling them out. Make them easy to find.
- Readers love a good index.